Living Proof
Living Proof is a city-wide campaign by the Department of Public Health using authentic voices and real stories of treatment and recovery to destigmatize opioid addiction and inspire people to seek help.
Finding the right visual tone for this campaign was crucial- creating a sense of hopefulness without being overly cheerful, acknowledging the seriousness of the issue while staying warm and human, making the information and treatment accessible without oversimplification, and educating but not preaching The goal was to develop visuals and messaging with genuine authenticity that would drive meaningful connection.
The minimal but impactful design elements work together to complement the powerful words, faces, and stories of these courageous individuals, beautifully captured by Russell Jew.
Special thanks to lowercase productions and Civic Edge Consulting for a wonderful collaboration
San Francisco Dept of Public Health
Living Proof Lyft
Living Proof bus ad
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Design of Social Media campaign for SFDPG
Opioid addiction public health campaign design
social media design for public service announcments in San Francisco
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Design for San Francisco Public Health campaign adressing opioid addiction
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Campaign design for the SFDPH adressing the opoid crisis
SFDPH bus shelter poster
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Living Proof Poster design
Poster and ad series for the San Francisco Department of Public Health for the Living Proof campaign
iving proof billboard design