• Logo design and branding
• Brand Style Guide

The Klamath is a slice of Bay Area history, restored by the non-profit Bay Area Council and permanently installed at Pier 9 in San Francisco, with BAC offices, event space, and a museum.

The challenge of this branding project was to introduce this new part of the San Francisco skyline and find a balance with its history. The solution is a logo that instantly feels like a part of Bay Area history, timeless and flexible. A second and more unique challenge was the relationship between the Klamath as an event space and as the most visible part of the Bay Area Council. Options for illustrative and typographic versions of the logo allow for flexibility.

History: In the first half of the 20th century steam ferries were a necessary means of transportation. The Klamath was one of dozens of massive ferries that moved people across the bay before there were bridges. It was host to boozy parties during prohibition and later purchased by Walter Landor, as his branding firm’s headquarters between 1964 and 1987. Tom Wolfe called the Klamath ‘the flagship of design’. Parties on the Klamath hosted Andy Warhol and the Grateful Dead.