Bugsy
DELIVERABLES
• Logo and brand design
• Custom illustration
• Print collateral
Bugsy is disrupting the pest control industry with new technology that makes bed bugs vanish with no drama and no harm to the environment or your home.
We started this project with the idea that this brand would exude calm and trustworthiness, a unique approach for a pest control company. The illustration was envisioned to convey a feeling and environment that shows Bugsy as the alternative for the stressful, expensive, and complicated challenge of bedbugs. I received this incredibly satisfying comment from my community: “I love the feel it gives because it makes you feel clean looking at it!”