Pricing & Client Guidelines

Pricing is estimated on a per-project basis, and is dramatically effected by the scope of the project. Because each project is unique, I don’t have a fixed price list.

The following list shows where prices typically start. Pricing will vary based on your specific needs.

What you’ll get from our collaboration:

I create successful brands from concept to design and implementation. Treat me as your in-house strategist, I’ll learn about your business and goals and we’ll meet them together. I bring the business and marketing insights I’ve gained from over 15 years of working with smart entrepreneurs and nonprofit leaders.

Asking the right questions, I look for long term solutions. You will come away with design solutions that are clear,  engaging, and bring you closer to your goals —— whether that’s increasing audience size, improving sales, raising awareness or building brand loyalty.

Branding

LOGO

• Business evaluation and market research
• Brand exploration
• Assessment of strategic goals
• Design brief, (a roadmap for your brand’s creative development)
• Three design concepts presented
• Three rounds of revisions.
• Your logo delivered in formats for web and print

This process takes a minimum of 6 weeks.
from $3,900

LOGO & BRANDING PACKAGE

The package includes the logo package above plus:
• Primary and secondary color palette
• Typeface families and
• Usage and style guide
• Business cards (includes 5 names)
• Letterhead
• No. 10 envelope
• 2-3 initial designs to choose from for each
• Style and usage guide
• Print management
from $6,500

Print

BROCHURE (multiple folds/panels, single sheet)

• design strategy
• content analysis
• basic copy review/editing
• 3 design solutions presented
• 3 rounds of revisions included
• image optimization
• print management

A minimum of 4 weeks from the date content delivery.
Printing and delivery require 1-2 weeks.
from $4000

FLYER (single sheet)

same as brochure above
from $1500

BOOKLET (multiple pages)

• Design strategy
• Content analysis
• Basic copy review/editing
• 3 design solutions presented
• 3 rounds of revisions included
• Template development
• Image optimization
• Print management

from $6,000
(varies by number of pages as well
as addition of illustrations, charts and icons)

Web

WEBSITE – 5 page standard brochure site
We will build you a website that is unique to your business, to stand out and tell your story across the web. Custom coding allows for special back end features, not all your content should fit into a predetermined box. This gives you the liberty to arrange content in different ways on different pages in ways that are unique to your business. We plan ahead for site growth so that changes can be easily accommodated without breaking the site.

Working to the needs or your specific content and goals, we build you a site that it’s easy to use, functions best for SEO and adapts to various screen sizes. A hand-crafted, custom website takes approximately 12 weeks, rush pricing is available.

• Brainstorming and content analysis
• Site map and wireframes
• 3 design solutions presented
• 3 rounds of revisions included
• Image optimization
• WordPress or other CMS development
• Set up for SEO best practices
• Cross platform testing
from $8,000 – personal/solopreneur site
from $10,000 – business site

Packaging

Label design

• Design strategy
• Market research
• Design brief
• Content analysis
• 3 design solutions presented
• 3 rounds of revisions included
• Print management
(price increases with number of additional SKUs)
from $6,000

 

New clients

To get the most out of our collaboration I think like a part of your team. That means taking time to get to know your organization, then applying that understanding to achieve your goals. Ideally, this will be the beginning of a beautiful relationship, so the time we invest together will produce benefits long after the first project is complete. For one-off projects, expect a minimum charge of $1,000.

Clients with ongoing needs

You’re the type of client I’m looking for. Working together over time and multiple projects benefits everyone. You’ll know I’ll be there when you need me. I’ll help develop long-term strategies with unique solutions. You won’t have to bring me up to speed each time and of the materials I create for you will represent your organization and its goals, saving you time and money.

My ideal clients

• Are passionate about their work and have pride in their business.

• Value great design and consider it a reflection of their goods and services.

• Recognize the value of having a design professional craft their materials.

• Want to hear the truth, and appreciate directness.

• Have a reasonable budget for the work they want done.

• Know that I’m a good value, not the cheapest or the most expensive, but a smart investment.

• Want a designer on their team, without the cost of hiring them full time.

Ready to chat? Tell me about your project and business, then let’s set up a call, no cost, no pressure.