Willow’s Spoon

Logo design for the sweet and fun Willow’s Spoon, healthy dog treats for dog lovers.
Willow’s Spoon is based in Davis California, and was a wonderful project to keep us positive at the start of quarantine.

The interesting branding challenge here was the client’s desire for a kawaii style (think Sanrio), which is almost always adorable, but isn’t a look that creates a natural and high quality feel. My priority was to get the client motivated to convey the brand values of their product while being cute, but not to pursue cute at the cost of conveying quality.