Valley of the Moon
Valley of the Moon Music Festival is an annual event in Sonoma California that performs classical music on period instruments.
We’re proud of our event branding, poster design and program design for this lovely series.
The event is a blend of the traditional and unexpected, the design needed to reflect that balance and reach a younger audience without alienating its regulars.
The solution to this design balances opposites in harmony.
Using a pair of silhouettes we show a glimpse of the festival’s theme.
The 2018 festival featured music from Vienna – the violin silhouette tells the story of the music, and the imagery inside features the Sonoma landscape and a painting of Vienna – with these three elements we successfully tell the story of the music, its history and the inspiring natural environment of the festival.
The 2019 festival featured music inspired by Salonieres, women of power and influence, focusing on the female patrons of the cannon of classical music.
Inspired by the theme of the previous year, a pair of silhouettes in the shape of period women reveal a painting of a salon in progress.