Valencia Corridor Merchant’s Association Logo

The Valencia Corridor, in San Francisco’s Mission district, is an international destination for its unique local shops, diverse culture, and stellar restaurants.

THE CHALLENGE: How to create an identity that conveys all that without distracting from the individuality of the businesses themselves?

THE SOLUTION: By drawing on a recognizably traditional industry-stamp style, the logo conveys the trust value of their affiliation without creating a niche identity in the logo itself. This classic look can supports a broad range of business personalities, and excludes none.