Sessions Restaurant Branding
THE CHALLENGE: Sessions at the Presidio, a local craft cuisine and craft beer restaurant in San Francisco, needed two unique brand marks. One for their physical location, and a sister-piece for their house beer and merchandise. The client was drawn to the open hops image, and wanted to convey the fresh and inviting mood of this new American pub and meeting space.
THE SOLUTION: By combining the juxtaposition of the traditional botanical illustration with the modern, sans-serif font, this brand mark succesfully bridges the gap between the strength of technical standard and the ease of a welcoming and quality meeting space.
The complete project includes the two logos, website, signage, menus and merchandise.