Meritage Brochure
Meritage Financial provides retirement accounts for small investors that are otherwise overlooked by big financial institutions. We created their band identity as well as this marketing piece.
THE CHALLENGE: Meritage needed one piece that would connect with both the small investor generally overly looked by big financial institutions, and those same big financial institutions that are overlooking them.
THE SOLUTION: By placing the key message as the feature of the brochure, and not distracting the reader with distracting details, Meritage Financial was able to clearly tell their story with the right balance of accessible and reliable in a visually impactful way that stands out on the desks of busy bankers and investors alike.