Maui Olive Company
Maui Olive Company makes artisan, olive oil from family grown olives on the slopes of Haleakala, milled on Maui.
THE CHALLENGE: Create a label design that conveys the high quality of the product that works across a variety of bottle sizes and content and inspire sales from consumers drawn to quality, well made, island-produced products. The product is currently being sold in farmers markets but needs to scale for retail sales, without requiring a large quantity of labels to be printed and stored.
A light color label compliments the hand drawn logo and allows for hand written content, including variety, harvest date and batch number. The look and feel on the front of the bottle conveys the artisanal and natural quality of the oil. The content on the back of the label tells the product’s story and inspires and delights shoppers.