Logo and Brand Design for Bugsy

Logo, Brand Design, Custom Illustration for Bay Area’s pest control disruptor, Bugsy.

Meet Bugsy, new technology that makes bedbugs vanish with no drama and no harm to the environment or your home.
Bugsy launches into the world with friendly and impactful materials I’m very proud of- logo and brand design including illustration, custom letterforms, and trade show collateral.

We started this project with the clear idea that this brand would exude calm and trustworthiness, an approach that we don’t see in other pest control companies.
The illustration was part of the plan from the very start, to convey a feeling and environment that shows folks what Bugsy can do for the incredibly stressful, expensive and complicated challenge of conquering bedbugs. I received this incredibly satisfying comment from my community “I love the feel it gives because it makes you feel clen looking at it!”

I’m especially plesaed to share the comments from the CEO ” I’m the proud papa of Bugsy – Arin nailed the design, the logo, the look and feel – truly the best collaborative design process EVER – I❤️Mrs Fishkin”

See more at https://www.hellobugsy.com