Halo Trust Annual Report

THE CHALLENGE: Halo Trust, a nonprofit organization dedicated to the removal of landmines from war-torn areas, was challenged in finding a structure for their annual report. Operating in sixteen countries, their broad international story needed to weave the challenges overcome and the dramatic successes achieved into a compelling story for donors and political allies.

THE SOLUTION: By dividing the content into a story arc clarifying; A. The Challenges, B. The Solution, and C. The Impact, Halo Trust was able to tell their overall story while featuring a different country in each chapter and utilizing a personal profile from each country to help the supporters create a real connection to the uniqueness of each individual story.