Haleakala Creamery makes delicious caramel sauce and ice cream from goat’s milk. The small heard of goats is part of the family, and live just steps away from the kitchen where their milk becomes caramel and goatlato, stirred by hand.
THE CHALLENGE: Create a logo and label that makes folks fall in love with the product before they try it. Inspire stores that feature local, Maui-made products to carry these goods based on their great design, and drive sales from locals and tourists alike.
THE SOLUTION: The logo is charming, engaging and tells the story of the product with its 3 visual elements – a goat, the sun and a palm tree. Bright colors on the label easily differentiate the products and are an attractive and compelling display on shelves and market displays.