Haleakala Creamery, in upcountry Maui, makes delicious caramel sauce and ice cream from goat’s milk. The small herd of goats is part of the family, and lives just steps away from the kitchen where their milk becomes caramel and goatlato, stirred by hand.

The challenge was to create materials that make folks fall in love with the product before they try it, inspire stores to carry these goods based on their great design for gift giving, and drive sales from locals and tourists alike.

The final solution is charming, engaging, and tells the story of the product. Bright colors on the label easily differentiate the products and are an attractive and compelling display on shelves and market displays. This branding has propelled the brand to long term success and strong representation on the island.