Govern for California

Identity and web design for Govern for California, a bipartisan non-profit based in San Francisco, needed an identity that conveyed their mission, to support the community of courageous representatives that work independent of interest groups.

THE CHALLENGE: Govern for California needed a look that reflected their fresh approach to their subject, while staying far away from traditional political iconography.

THE SOLUTION: Using the well-known image of California’s state animal and informal mascot, combining it with a “golden state” background, and adding modern typography, this allowed for an unexpected and attention-grabbing solution to a subject that can easily get lost in the noisy communication traffic of politics.