GetzWell Pediatrics

THE CHALLENGE: Create a logo and branding package for a San Francisco pediatrician with a unique story to tell about personalized medicine, serving two neighborhoods with two different demographics.
GetzWell’s pediatric practice offers progressive and highly personal care with the goal of identifying and treating the root causes of illness instead of focusing on symptom suppression.

THE SOLUTION: Create a symbols that is wise, observant and engaging, that conveys expertise and reliability and invites new parents to come in and learn about GetzWell’s unique, custom care for their children. The logo is translated to signage stationery, website, print, and online advertising with a strong and consistent brand message and presence.