Charlie’s Corner Website

Charlie’s Corner, a new children’s literacy project in San Francisco’s Noe Valley, needed a unique and engaging brand mark to connect parents, caregivers, and children while planting the seeds for a lifetime love of reading.

With a contemporary, illustrative style brought to life by the client’s suggestion of a dachshund,  the final logo was untethered from a historical era or gender, and manages to connect with many cultural audiences and convey the message.

Read the case study about the process of developing this logo on the Fishkin blog.