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Brucato Amaro

DELIVERABLES

• Logo, branding, and style guide
• Label design and custom illustration
• Package design for cases
• Website design
• Print collateral

 

Creating the branding for this delicious local beverage liquor company was a dream project.

Brucato Amaro is a new, San Francisco made liquor company with a passion for California landscapes, quality ingredients and delicious cocktails. I worked with the owners directly to manifest their vision of new California product with historic California qualities. We began with an exploration to define the goals and personality of the brand that led to the logo design and branding style guide. Once the foundations were in place, we created a set of custom illustrations for the labels around a theme, considering the context of the label design on and off the bottle. Sales and visibility of Brucato Amaro have exceeded expectations.

Arin is incredible! When we asked Arin to design the logo, labels, website, style guide and more for Brucato Amaro, we began with only a rough brand concept. Arin helped us refine our ideas until we arrived at suite of solutions that reflect - in fact define - our brand perfectly. Arin's work is spectacular - it feels fresh and new, but rooted in tradition; it is intriguing and fun, but still elegant and refined. Working with Arin was an absolute delight. She is patient beyond words - always willing to try out our ideas and/or explain why certain designs work better than others. We learned quickly how crazy good she is! Arin has that unique combination: amazing creativity, broad expertise, great attention to detail, and endless patience with clients. Plus she is just fun to work with! Thank you, Arin!
- Sierra Clark, Owner/Founder