Brucato Amaro
DELIVERABLES
• Logo, branding, and style guide
• Label design and custom illustration
• Package design for cases
• Website design
• Print collateral
Creating the branding for this delicious local beverage liquor company was a dream project.
Brucato Amaro is a new, San Francisco made liquor company with a passion for California landscapes, quality ingredients and delicious cocktails. I worked with the owners directly to manifest their vision of new California product with historic California qualities. We began with an exploration to define the goals and personality of the brand that led to the logo design and branding style guide. Once the foundations were in place, we created a set of custom illustrations for the labels around a theme, considering the context of the label design on and off the bottle. Sales and visibility of Brucato Amaro have exceeded expectations.