The highlight of my year? Creating this pro-bono logo for @WomensMarch. Hands down.
We are always striving to design for good – to help bring good ideas/movements/things into the world, or help them be heard. To be a small but visible part of a movement we believe in brings meaning and joy by the truckload. In other words, this is why I do this work – I am lucky AF (also my initials) and deeply humbled.
Women’s March is, in their words: a women-led movement providing intersectional education on a diverse range of issues and creating entry points for new grassroots activists & organizers to engage in their local communities through trainings, outreach programs and events. They wanted a logo to represent their efforts to get women’s voices heard and elected to office – Women’s Wave, to be celebrated at the January19 marches on Washington and across the U.S..
We worked with the existing logo and a proposed new logo and combined the best elements of both, leveraging their powerful brand recognition.
Some iterations during the design process.
We also created a comprehensive style guide, keeping in mind the multi-channel use of the logo, its future adoption by different geographical regions, and supplementary graphics for swag such as buttons. The style guide also instructs designers when to use the logo in a different orientation or size.
Designs for buttons above, and IRL below.
The Women’s March has been using the imagery for social media posts, our graphics have been flexible and useful for their team.
Design can’t change the world on its own, but it can be a crucial part of movements for change. I am here for it! My pixels are ready – what else you got for me?