Ever wonder how we get from new-client-needs-a-logo to the final product? Here’s a peek at all the visual deliverables that get us on the same page, inspired, iterating with the client and happy logo dance at the end
Collecting, sharing and commenting on inspiration images:
Preliminary Brand Concepts:
Conversations with the client and field research led us to define and pursue these three directions
1st Design Concepts
Logo concept mocked up to help client envision the work in context.
Round 2 design concepts –
narrowing the field
Final logos!
Refining the details, choosing a palette
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