LightFull Foods package design
THE CHALLENGE: LightFull Foods, a San Francisco based, women-run company needed a package design for their healthy smoothie that keeps you full. The package needed to address women with hectic lifestyles that are trying to balance health, diet, schedule, and family.
THE SOLUTION: By juxtaposing photography of raw ingredients with whimsical type and illustrative elements, the package is fun and accessible, and conveys the freshness and deliciousness of each flavor. LightFull successfully created a community of devoted evangelists.