Black Hammer Brewing
THE CHALLENGE: Black Hammer Brewing in San Francisco is expanding beyond their pub to sell their excellent beers to bars and restaurants, and eventually retail. The first step was to polish the logo designed by the owner into a mark that could be used on packaging, coasters, t-shirts and merch and all the materials that their growth would require.
THE SOLUTION: The original logo was a strong concept with extremely thin serifs that didn’t work well at small sizes or reversed, we brought strength through line weight and balance, readable typography at all sizes, and a twist on the cross bar of the H that added a sense of dimension and surprise to the logo. The new logo design reflects who Black Hammer is and is a workhorse for all their needs.
We are now working on sample labels for Black Hammer, and the next stop will be retail packaging. This space will be frequently while the project is in the works.