logo design for Black Hammer Brewing

San Francisco brewery Black Hammer logo and branding design

logo and branding for San Francisco based Black Hammer Brewing

 

“Black Hammer has already become a haven for the city’s beer nerds, who know how serious these brewers are.” – Esther Mobley, San Francisco Chronicle · Oct 21, 2015

On the left, the original logo on the Black Hammer Brewing keg collar. On the right, the redesign.
Notice how much smaller the mark can be and have a big impact, saving space and allowing for the breathing room that is vital in good design. The full name is now more readable, and modern, in this thicker weight sans serif. The essence of the brand’s strength, originality and hipness is now clear and inviting.

 

Black Hammer Brewing environmental design and branding for pop up