50 Balmy Law
50 Balmy is a progressive, woman-owned, San Francisco law office that works with artists, social and civil rights activists and a few select major corporations. They needed a logo that reflected both their strength and effective capabilities, while still distinguishing them from more conservative buttoned-up, downtown firms.
The bold letter shapes, underscored by the solid bar at the base of the logo, help showcase the fortitude of the firm. Coupling these elements with the unusual orientation of the 0, and an unexpected shade of blue, show the uniqueness of the firm itself, and their vigor for justice.
This logo is featured in California Lawyer Magazine’s How Five Law Firms Designed Their Logos to Stand Out From the Pack