Logo and Label Design for California Olive Ranch
THE CHALLENGE: Extra Virgin Olive Oil. California Olive Ranch struggled to convey that they made delicious, affordable olive oil that could be used every day. They needed to educate shoppers that excellent olive oil can come from California, grown by ranchers who are passionate, and the end product was indeed better than imported oils.
THE SOLUTION: Partnering with talented illustrator, Eli Myers, we created a label that conveys accessible quality, deliciousness and more abstractly, Californianess.